How to Get a Terrific Copywriter
If you have the desire to use the internet to make some cash, you'll need a website. If you would like that site to bring in profits, it has to be written extremely well. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, however, not every copywriter is as effective as the next one. Some of these copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing as someone told them that online writing would be easy. Below are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how can they help you create yours? Look at the copy on their site as well. If it is loaded with errors this is not a good sign.
Do you react well while you read the text on the copywriter's site? This involves more than simply noting grammar and spelling errors. Does the copy make you feel any sort of emotional reaction? Does the web site copy prompt you to like him or her? Does it make you feel like you wish to discover more about the writer and keep reading? Does it make you feel like you have to hire the writer straightaway? Does the copy make you want to run the other pop over here way? Does the copy cause you to be inflamed? All of these are vital reactions and you must pay attention to them.
Research the copywriter's background a bit. Look for reviews for the writer on unbiased websites and online discussion boards. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Look closely at these reviews. It is smart to ask the compywriter to provide you references as well. You need to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend some time reading through the samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially crucial if the copywriter states he or she is an expert in a particular field. When the writing reads like it was copied from Wikipedia or is especially vague, it's best to find someone else.
There area number of ways to find out whether or not a copywriter is worthy of hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.