Searching for a Great Copywriter
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in money, it should be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A great copywriter can help you bring in so much more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some are crazily awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Read on to find out how to figure the difference.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they claim to be able to help you with the one you are putting up? Look at the copy on this site. If there are lots of mistakes, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar and spelling errors. Does the web site copy trigger an emotional response as you are reading it? Does it make you warm up to the writer? Does the copy make you want to keep reading and discover more about person behind the words? Does the copy make you want to jump to hire them immediately? Does the website copy make you feel like you must click away? Does the copy make you mad? These are all really vital responses and they merit your attention.
Carry out some background research on the writer. Search for reviews for the writer on third-party sites and forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve attention. You have to also request the copywriter for a few references. Make sure that you follow up and actually get ahold of those references and ask for an honest opinion from them.
It is vital to actually read any read samples furnished to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially crucial if the copywriter claims he or she is an expert in an area. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have many choices available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do your due get more info diligence and look beyond the writer as a person and discover what you can about his or her reputation and I loved this character.